Free Event; Pre-Registration Required
Behind every successful startup is a compelling story. In this panel, marketing experts will discuss how to craft a narrative that clearly defines your mission, vision, and value, helping you connect authentically with your audience and stand out in a competitive market.
Our panel of seasoned marketers will share insights on:
Building a strong brand identity that aligns with your startup’s purpose.
Using storytelling techniques to engage customers, investors, and stakeholders.
Creating consistent and impactful messaging across digital and traditional platforms.
Adapting your brand story as your startup grows and evolves.
Whether you're launching a new venture or looking to refine your startup’s messaging, this discussion will provide actionable strategies to help you communicate effectively, build brand loyalty, and drive business growth.
Panelists:
Kham Inthirath, Founder at Compound Effect
Kham Inthirath is the founder of Compound Effect, a brand strategy and creative firm that helps businesses clarify their messaging and design intentional brand experiences. With a background in design and entrepreneurship, Kham partners with startups and established companies alike to uncover their “why,” crafting stories that align purpose with performance. He is passionate about community-driven innovation and mentoring emerging founders.
Tim Hally, Co-Founder of Munq LLC
Tim Hally is the co-founder of Munq, a Worcester-based startup helping businesses harness AI to create smarter, more intuitive customer experiences. With a background in user experience design and brand development, Tim blends technology with storytelling to build authentic, scalable identities. His creative work spans digital platforms, immersive campaigns, and interactive tools that foster lasting brand connections.
Ben Mercedes, Owner of BMII Films
Ben Mercedes is a filmmaker and visual storyteller behind BMII Films, a production company known for crafting powerful brand narratives through video. Ben partners with founders, creatives, and organizations to bring their stories to life with cinematic precision and emotional depth. A Worcester native, Ben’s work elevates underrepresented voices and captures the human side of innovation.
Bree DiBella, Principal at Studio DiBella
Bree DiBella leads Studio DiBella, a branding and design studio that specializes in helping mission-driven businesses define and express their visual identities. With a background in fine arts and a passion for strategic design, Bree collaborates with founders to craft cohesive, memorable brands rooted in authenticity. Her work bridges aesthetic vision with purposeful storytelling, empowering brands to connect and grow.
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